Napa, California is already known for its so-called hedonistic wines and now the county’s farm bureau is taking the term to a whole new level. Due out in October 2007 is the “2008 Napa Uncovered” pinup calendar, featuring 13 male members of the Napa County Farm Bureau in various states of undress around the vineyard. The calendar is an effort to raise money to protect agricultural resources.
Clearly this is not a new idea in the world of marketing and promotion. Neither, however, is it completely original in the wine industry. Winemakers from the Côtes de Bourg in Bordeaux tried the stunt a few years back. Let’s just hope there is no “judgment of Paris” over this one!