Showing posts with label syrah. Show all posts
Showing posts with label syrah. Show all posts

Tuesday, July 27, 2010

Syrah is Awesome! Now How Do We Sell It?


"Whether sold as Syrah or Shiraz, these wines enjoy great popularity." - Wikipedia.

We couldn't help but chuckle when we read this assessment of Syrah on the grape's main Wikipedia page. Call it what you like, but it does not enjoy anything like 'great popularity’ around here. Not in New York City. Not at retail. Not now.

“It appears to have crashed and burned in this country.” - Randall Grahm, Bonny Doon Vineyards

There has been a lot of discussion lately about the problem with Syrah. Writers, bloggers, wine producers, and wine aficionados have been weighing in on what's to blame. Theories range from poor marketing and style confusion, to lack of ageing and generic winemaking. From our perspective, it's that people don't