Monday, March 08, 2010

Drinking For Good

The wine business may not be the most altruistic of professions, but we like to do our part when we can.

Sadly, our friend Julie lost her father to Lymphoma this past August. She is gearing up for a 100 mile bike ride around Lake Tahoe on June 6th as a member of The Leukemia & Lymphoma Society's (LLS) Team In Training. We met Julie through the wine business but she has become a dear friend – and an inspirational biking buddy as well. She recently joined one of our distributors, The Barterhouse, a specialist in fine artisan wines, and that got us all to thinking…there must be something we can do to help Julie honor her dad and raise money for Leukemia and Lymphoma.

To that end, California Wine Merchants and The Barterhouse are partnering to offer our friends and customers an amazing wine -- the 2005 Highway 12 David Foote Limited Edition No. 10 Bordeaux Blend from Sonoma – for a song for a limited time. California Wine Merchants and The Barterhouse will donate all the profits from the sale of this wine to Julie's fundraising efforts for Team in Training.

A mere 50 cases of this limited edition wine, a lush blend of 34% Cabernet Sauvignon, 34% Merlot, 20% Cabernet Franc , 6% Malbec, and 6% Petit Verdot is arriving soon from Sonoma. David Foote Limited Edition "No.10" is a collaboration between artist David Foote and Highway 12 Winery based on David's painting "No.10". The wine has an elegant profile, soft cherry fruit, a velvety texture, and enough luscious acidity to complement a good meal.

Normally the wine sells for $50, but we are offering it for as low as $22.99.

Visit or call the store at (212) 785-7285 to find out more and join us as we help raise money for the Leukemia & Lymphoma Society's (LLS) Team In Training and raise a glass to Julie's dad!


1 comment:

  1. This is an amazing post Jen. Just shows me how this ride is really about everyone who has touched my life and celebrating my dad's life. Bringing such great friends and wine together makes this all of our ride. Love, Julie