Tuesday, June 17, 2008

Americans: The New Wine Optimists

Despite a down market, Americans are still intent on getting their wine fix. Although you might expect that beverages brandishing alcohol have their place in an unsteady economic environment, the interesting news is that the so-called luxury wine segment is on the uptick as well. Sales of “luxury” and “super luxury” wines, including bottles from $15 to $20 and $20+, have experienced increases over the last few months.

Sure, some consumers are looking to under $15 value bottles and professed “premium” boxed wines to lift their frugal spirits. But if that’s what it takes to keep Americans optimistic, we say off with the spigots and let the cheap wine flow free. Drink up!

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